Meriwether’s Fancy Drinking Tonic
Branding and label design for real, hand-made tonic.
Deliverables
logo
illustration
label design
product photography
Brand storytelling
The Healing Tree
Bark from the Chinchona Tree is harvested and steeped to extract quinine which historically has been used for medicinal purposes, most notably to treat Malaria.
Modern practices of harvesting the bark require a partnership with the tree. Instead of cutting it down to remove the bark, strips are carefully removed from the trunk which is then bandaged so the tree itself can heal.
Steeping Chinchona bark.
Chemical structure of quinine.
Supporting materials
Additional illustrations of Chinchona bark, allspice, lavender and lemongrass are all used to create the tonics unique flavor.
